Tuesday, April 29, 2008

The Amazing Journey of MOMO Corse

MOMO has set a living example of how high level of creativity, imagination and entrepreneurship could help a small company expand and conquer international markets within a short space of time. It tells the story of how passion and emotion, if addressed adequately, are likely to result in mind-blowing. This story has dramatic MOMO Corse!
A political science student at the University of Pavia, who also happens to be an amateur race driver, got a friend to make a very special type of wheels of direction for their race car. The tire he was lower than usual. But what was more about him was the only handgrip; handle a very large allowing a much better hold, making the car easier to handle and drive.
It had little time for this strange steering wheel to attract the attention of many drivers race car. Celebrity driver of the Ferrari as John Surtees was also impressed with the wheels and gave them their only try a Formula One race car seat. Surprisingly, the same year he came to be the winner of the championship of Formula 1. Thus, the emotion of a friend and the passion of a young promising to set the pedestal MOMO Corse.
In course of time, the company diversified its attention and brought several wheels, steering-production. Initially, limited its sales of the steering wheel for the race world, but very soon he began expanded its horizons. Not only is diversified their production, but also extended its director-wheel range. She started to produce light-alloy wheels, an accessory to which accompanies MOMO Corse new concepts of marketing and design.
The day this Italian company continued to roll over, particularly in the area of the wheels, he began to be a force pulling. With the formation of MOMO CORSE in 1993, the company began to design and produce hi-tech race accessories. Soon he embarked on importing the best in the world of racing accessories, a tradition that is going on in full swing today.



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